Table of Contents
Digital marketing refers to the use of online platforms, digital technologies, and internet-based tools to promote and advertise products, services, or brands. It encompasses a variety of tactics and strategies that leverage the power of digital channels to connect with current and potential customer.
scope of digital marketing
The scope of digital marketing has grown significantly in recent years and continues to expand as the internet and technology evolve. As businesses and consumers increasingly move online, digital marketing offers vast opportunities across a wide range of industries.
techniques of digital marketing
Digital marketing encompasses a wide range of techniques that businesses use to reach, engage, and convert their target audience. Here are the most effective digital marketing techniques used today:
Search Engine Optimization (SEO)
there are two types of SEO:
ON PAGE SEO
OFF PAGE SEO
